Nike 50th -
Nike 50th -
Never Done Making History
In commemoration of the shared history, Nike, together with AKQA, commissioned a large-scale art installation made entirely of individual track spikes. The piece recreates an iconic photograph of the Tigerbelles crossing the finish line at the national AAU Track and Field Championships in June 1978. From left to right, it features Brenda Morehead, Chandra Cheeseborough and Ernestine Davis.
The installation is currently displayed at the National Civil Rights Museum in Memphis, Tennessee, where visitors can learn about the Tigerbelles’ legacy and witness the magnitude of their feat first-hand. An Instagram Reel was also released by Nike to further amplify their story, a legacy to be seen and known for this generation and those to come.
The Tigerbelles are pioneers in their sport, ground-breaking athletes who showed us what it takes to make history.
Learn more at https://www.nike.com/in/a/never-done-making-history-tigerbelles
Passing the baton to the future.
CCO: Lucianna Cani
CD: Lizette Morazzani
ACD: Maddie Ecker
ACD: Matt Firman
Senior Art Director: Britney Drotleff
Art Director: Tyler Richardson
Copy Writer: Matt Ostler